The Strategic Marketing Department is driven by creativity and innovation and fosters a culture of high performing marketers who deliver outstanding results to our entire subscriber base. To reinforce our
position as clear market leaders, we are looking to fill the following position:
ADVERTISING MANAGER
REF: SM_AMFS_ June 2011
Reporting to the Senior Manager - Advertising, the job holder will be required to work in partnership with
assigned departments and the advertising agencies to ensure that the Advertising strategy is executed in
line with the Business strategy. As a custodian of the Safaricom brand, assist in development of Strategy,
positioning, look and feel for various customer segments as well as manage all advertising and
promotional material for the same.
This role also aims to provide support, guidance and best practices in advertising management,
advertising competitor analysis and developing marketing collateral for all channels of communication in
assigned business segments.
The job holder’s key responsibilities will be to:
• Management of the Creative Agency to deliver according to strategy and manage the creative
process to ensure delivery of above the line, below the line and digital advertising materials for
execution.
• Internal coordination of advertising and promotional briefs to deliver world-class advertising.
Proofing final artwork and securing endorsement.
• Innovation in Advertising practice and programs: understand the consumer issues from research
and learning and apply back into the advertising practices; Analysis of the industry and competitor
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position as clear market leaders, we are looking to fill the following position:
ADVERTISING MANAGER
REF: SM_AMFS_ June 2011
Reporting to the Senior Manager - Advertising, the job holder will be required to work in partnership with
assigned departments and the advertising agencies to ensure that the Advertising strategy is executed in
line with the Business strategy. As a custodian of the Safaricom brand, assist in development of Strategy,
positioning, look and feel for various customer segments as well as manage all advertising and
promotional material for the same.
This role also aims to provide support, guidance and best practices in advertising management,
advertising competitor analysis and developing marketing collateral for all channels of communication in
assigned business segments.
The job holder’s key responsibilities will be to:
• Management of the Creative Agency to deliver according to strategy and manage the creative
process to ensure delivery of above the line, below the line and digital advertising materials for
execution.
• Internal coordination of advertising and promotional briefs to deliver world-class advertising.
Proofing final artwork and securing endorsement.
• Innovation in Advertising practice and programs: understand the consumer issues from research
and learning and apply back into the advertising practices; Analysis of the industry and competitor
