The Agricultural Finance Corporation (AFC) is a state Corporation whose objective is to provide quality
and sustainable customer focused financial services for the development of the agricultural sector in
Kenya. In order to achieve this objective, the Corporation seeks to recruit qualified and experienced
professionals in the following areas:-
MANAGER Ref: No. AFC/BDD/001
The job holder reports to the General Manager – Business Development. He/she heads the Marketing
Division and works closely with corporate communications and will be charged with the following
responsibilities:-
• Develop new markets and diversify customer base for the Corporation’s products
• Undertake regular market research to advice management on customer service levels, competitor
analysis, market trends, demand forecast etc.
• Ability to craft contemporary Corporate and Product Marketing Plans
• Spearhead the branding and positioning of Corporation and its products/services
• Participate in the identification of suitable products/services for target customers
• Develop a workable product flow chart for use as a blue print for both new and existing products
• Undertake product development initiatives in liaison with Planning/Resource Mobilization
divisions to respond to market trends
• Plan and direct communication strategies designed to keep internal publics informed of the
Corporations’ programs and policies;
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and sustainable customer focused financial services for the development of the agricultural sector in
Kenya. In order to achieve this objective, the Corporation seeks to recruit qualified and experienced
professionals in the following areas:-
MANAGER Ref: No. AFC/BDD/001
The job holder reports to the General Manager – Business Development. He/she heads the Marketing
Division and works closely with corporate communications and will be charged with the following
responsibilities:-
• Develop new markets and diversify customer base for the Corporation’s products
• Undertake regular market research to advice management on customer service levels, competitor
analysis, market trends, demand forecast etc.
• Ability to craft contemporary Corporate and Product Marketing Plans
• Spearhead the branding and positioning of Corporation and its products/services
• Participate in the identification of suitable products/services for target customers
• Develop a workable product flow chart for use as a blue print for both new and existing products
• Undertake product development initiatives in liaison with Planning/Resource Mobilization
divisions to respond to market trends
• Plan and direct communication strategies designed to keep internal publics informed of the
Corporations’ programs and policies;
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