Tuesday, April 5, 2011

Channel Marketing Developer

Our client is a global company and a market leader in the beverage industry. A job opening exists in the sales and marketing division.

Channel Marketing Developer
Machakos Based
Job covering whole of Eastern.
Key Responsibilities:

* Picture of success execution.
* Experiential Marketing
* Drive Integrated Commercial Planning process and ensure alignment between
* Marketing & Sales;
* Define Channel Portfolio Strategy;
* Develop Channel Category Plan;
* Identify shopper research requirements;
* Manage aggregated activity planning;
* Actively participate in Consensus Demand Planning process;
* Formulate opportunities into strategies and build tactics for each defined strategy;
* Actively work with functional experts to determine POP tactics;
* Provide channel and shopper specific input into I & R process;
* Support sales team by providing fact based selling stories and associated material;
* Monitor and evaluate channel performance;
* Develop trade terms and conditions structure;
* Develop and communicate merchandising guidelines.

The ideal candidate should possess the following skills and competencies;

* University Degree in a Marketing or Sales field from a recognized university;
* Those with an alternative degree plus a marketing qualifications can apply.
* 5-7 years commercial experience ideally including Marketing and Sales experience, preferably with an FMCG background;
* Strong commercial understanding with good knowledge in channel and shopper management;
* Excellent analytical & strategic thinking abilities;
* Ability to articulate and convey concepts;
* Excellent facilitation and presentation skills;
* A proven team player with creative problem solving skills;

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