The Strategic Marketing Department is driven by creativity and innovation and fosters a culture of highperforming
marketers who deliver outstanding results to our entire subscriber base. To reinforce our
position as clear market leaders, we are looking to fill the following position:
MARKETING DIGITAL ASSETS MANAGERREF: SM_MDAM_ June 2011
Reporting to the Senior Manager - Media, the job holder will be involved in day to day management and
coordination of Digital Activities in Safaricom’s online digital assets and other online media in order to
meet Safaricom’s various business objectives in liaison with the Digital Agency
The job holder’s key responsibilities include:
• Management of digital agency relationships, including briefing, with respect to digital channel
strategy, online activity planning, online media choices, scheduling, budgeting, digital creative
and production;
• Management of Safaricom's marketing micro-sites within the corporate website and other subsites/
sites that may be created from time to time;
• Coordination, rationalization and execution of all marketing digital activities to create online
visibility and customer engagement for Safaricom brand, products and services;
• Coordination of briefings and approval of digital agency for development of creative executions
for external communications as per brief from user departments;
• Monitor and report on the digital marketing budget lines associated with Strategic Marketing
• Coordination of the internal and external online media administration process
CLICK TO READ MORE>>
marketers who deliver outstanding results to our entire subscriber base. To reinforce our
position as clear market leaders, we are looking to fill the following position:
MARKETING DIGITAL ASSETS MANAGERREF: SM_MDAM_ June 2011
Reporting to the Senior Manager - Media, the job holder will be involved in day to day management and
coordination of Digital Activities in Safaricom’s online digital assets and other online media in order to
meet Safaricom’s various business objectives in liaison with the Digital Agency
The job holder’s key responsibilities include:
• Management of digital agency relationships, including briefing, with respect to digital channel
strategy, online activity planning, online media choices, scheduling, budgeting, digital creative
and production;
• Management of Safaricom's marketing micro-sites within the corporate website and other subsites/
sites that may be created from time to time;
• Coordination, rationalization and execution of all marketing digital activities to create online
visibility and customer engagement for Safaricom brand, products and services;
• Coordination of briefings and approval of digital agency for development of creative executions
for external communications as per brief from user departments;
• Monitor and report on the digital marketing budget lines associated with Strategic Marketing
• Coordination of the internal and external online media administration process
No comments:
Post a Comment